May 20, 2024
Prepare Borrego Springs Businesses for Tourist Season
Share
Summer Preparation Tips for Borrego Springs Businesses
With summer approaching and things slowing down, Borrego Springs businesses have a chance to prepare for the next year and work on being found online, even in the summer. People are on their phones and computers looking for their next adventure, and you want them to stumble across your business to plan their visit. Here are some tips to help you get started.
Claim and Update Your Business Listings
Google My Business
Google My Business is a crucial tool for local businesses. It ensures your business shows up in local searches and on Google Maps.
- Claim Your Listing: If you haven't already, claim your business on Google My Business.
- Update Information: Make sure your business hours, contact information, and address are accurate.
- Add Photos: Upload high-quality photos of your business to attract more customers.
- Encourage Reviews: Ask satisfied customers to leave positive reviews. Respond to all reviews to show you value feedback.
Other Listings
Ensure your business is listed on other popular platforms like Yelp and TripAdvisor.
- Claim Your Listings: Just like Google My Business, claim your business on Yelp and TripAdvisor.
- Update Information: Keep your information current and accurate.
- Encourage Reviews: Positive reviews on these platforms can significantly influence potential visitors.
Update Your Website
Your website is often the first impression potential customers have of your business. Make sure it's up-to-date and user-friendly.
Affordable Website Solutions
If you don't have a website, there are cost-effective options to get you started.
- Website Builders: Consider using simple website builders like Wix, Squarespace, or WordPress. These platforms offer easy-to-use templates and affordable pricing.
- Get Recommendations: Ask other local businesses what website solutions they use. They might have valuable insights or recommendations for cost-effective web developers.
SEO Made Simple: Boost Your Borrego Springs Business
SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) help your website rank higher in search results, making it easier for tourists to find you. Here’s a simple guide to improve your site’s visibility:
Relevant Keywords
- Use Keywords: Include terms like "Borrego Springs attractions" and "best restaurants in Borrego Springs" to connect with what tourists search for.
Update Content
- Keep Content Fresh: Regularly add new blog posts about local events and attractions. Fresh content is favored by search engines.
Mobile Optimization
- Make It Mobile-Friendly: Ensure your website looks good and works well on phones, as many tourists use their phones to find information.
Answer Engine Optimization (AEO)
- Answer Common Questions: Create FAQ sections and guides to address common queries about Borrego Springs.
- Use Structured Data: Add structured data to your site to help search engines understand your content better and improve your chances of appearing in featured snippets.
By following these simple steps, you can increase your online presence and attract more visitors to your Borrego Springs business.
Leverage Social Media
Social media is a powerful tool for reaching both locals and tourists.
- Regular Updates: Post updates about new products, special offers, and upcoming events.
- Engage with Followers: Respond to comments and messages promptly to build loyalty and trust.
- Use Hashtags: Use relevant hashtags like #BorregoSprings, #VisitBorrego, and #AnzaBorrego to increase the visibility of your posts.
Stay Informed and Connected
Local Events and News
Stay updated on local events and news that could impact your business.
- Community Involvement: Get involved in community events and stay connected with local organizations.
- Event Calendars: Keep track of local event calendars to plan your promotions and staffing accordingly.
By focusing on claiming and updating your business listings, creating or improving your website, and leveraging social media, your Borrego Springs business will be well-prepared for the upcoming tourist season.
Learn More About Borrego Springs
Pottery Sale Returns
Three Kings Day in Salton City
New Season, Big Changes—Get Your Tickets Today The new 2025–2026 season at Borrego Springs Performing Arts Center (BSPAC) has officially kicked off! Tickets are now available online at www.bspac.org. This year’s lineup includes 11 exciting events in the 2025–2026 BSPAC Season, along with a wide variety of local productions presented at the theater by the Borrego Springs Film Festival, the Community Concert Series, the ABDNHA Lecture Series, and more. Richard Helvig, who recently stepped down after serving as BSPAC President, guided the theater through a period of major improvements. Under his leadership, BSPAC completed a full interior update, introduced modern stage lighting, and most recently launched the successful “Turn Up the Sound” campaign, which brought in a state-of-the-art sound system ensuring every seat in the house enjoys crystal-clear audio — including assisted listening devices for the hearing impaired. Now, with Gary Edwards elected as the new president, BSPAC looks forward to the next phase of improvements. Gary is already taking on the lobby and planning more exciting upgrades that will continue enhancing the theater experience for the community. You can find the full season schedule and other community performances on the BSPAC website: www.bspac.org.
Jeanne & Jan Are Back at The Mall Offering Light Repairs for the Community Every first Monday of the month, they set up in front of Tubs Laundromat and Community Valley Bank at The Mall, offering helpful light repairs such as mending, patches, buttons, and hems. The service is always free. If you choose to donate, every donation goes directly to a local Borrego Springs charity. Check Borrego Events to confirm time & dates.
A Charlie Brown Christmas piano concert with pianist, arranger, and conductor Steve Hunter at St. Barnabas Episcopal Church on December 21 at 3 PM.
Cindie Horn – Textile Artist & Slow Fashion Creator Meet one of the makers featured at Desert Lovers & Co. Cindie Horn has spent years working with fabric, guided by an appreciation for slow fashion and craftsmanship built on time, patience, and intention. She sources and collects textiles gathered over the years and transforms them into pieces that feel personal, functional, and thoughtfully made. Her work at Desert Lovers & Co includes upcycled and embellished denim jackets, colorful phone and tablet pillows, and her popular fabric cactus sculptures. Each piece reflects her eye for detail and her interest in experimenting with textures, patterns, and new techniques. Cindie enjoys challenging herself creatively and exploring fresh ideas through fabric. Her belief that handmade items add comfort, character, and warmth to everyday life comes through clearly in her designs. Desert Lovers & Co is proud to feature the work of Cindie Horn both in the shop and online at DesertLoversandCo.com . Visit Soon: 583 Palm Canyon Dr. Suite D, Borrego Springs, CA, United States, 92004
A full month of creative workshops, hands-on learning, and holiday projects December at the Borrego Art Institute brings a full schedule of classes for all ages and skill levels—from drawing and sculpture to kids’ art, yarn-making, and an olive oil tasting at the ArtPark Café. Whether you’re a resident, seasonal visitor, or weekend explorer, Studio West offers plenty of ways to create, learn, and enjoy the season.
The Thanksgiving Eve Service brought the community together at Borrego Springs Community UMC for an evening centered on gratitude, reflection, and the shared bonds that carry Borrego Springs through each year. Guided by local clergy, and volunteers, the service offered a mix of music, readings, and stories that highlighted both faith and community care. Coming Together in Gratitude Pastor Mateo Mamea opened the service with a call to give thanks, setting the tone for an evening of reflection. Rev. Michael Plekon followed with the opening prayer, encouraging gratitude for daily blessings and the natural world that surrounds Borrego Springs. Readings, Music, and Reflections Scripture readings were shared by Cmdr. Dale Jones and Rev. David Madsen, with additional participation from Ellen Fitzpatrick. Pastor Mamea offered the homily, focusing on gratitude and living with intention. Music added depth and warmth to the service. Jennie and Gary Edwards performed “For the Beauty of the Earth,” and the combined choir, directed by Jinny Perrin, contributed an uplifting anthem. Voices From the Community Martha offered stories about the Borrego Ministers Association—how it began, how it supports people in crisis, and why its work matters. Her remarks helped newcomers and longtime residents better understand the BMA’s role in meeting urgent needs throughout the year. Supporting Local Needs An offering was collected to support the ongoing work of the Borrego Ministers Association , which provides emergency assistance and support services for individuals and families in Borrego Springs.
The Borrego Springs ArtWalk is held the first Saturday of each month, November through May, from 5–7 PM.
