Jake Hinton • May 20, 2024
Prepare Borrego Springs Businesses for Tourist Season
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Summer Preparation Tips for Borrego Springs Businesses
With summer approaching and things slowing down, Borrego Springs businesses have a chance to prepare for the next year and work on being found online, even in the summer. People are on their phones and computers looking for their next adventure, and you want them to stumble across your business to plan their visit. Here are some tips to help you get started.
Claim and Update Your Business Listings
Google My Business
Google My Business is a crucial tool for local businesses. It ensures your business shows up in local searches and on Google Maps.
- Claim Your Listing: If you haven't already, claim your business on Google My Business.
- Update Information: Make sure your business hours, contact information, and address are accurate.
- Add Photos: Upload high-quality photos of your business to attract more customers.
- Encourage Reviews: Ask satisfied customers to leave positive reviews. Respond to all reviews to show you value feedback.
Other Listings
Ensure your business is listed on other popular platforms like Yelp and TripAdvisor.
- Claim Your Listings: Just like Google My Business, claim your business on Yelp and TripAdvisor.
- Update Information: Keep your information current and accurate.
- Encourage Reviews: Positive reviews on these platforms can significantly influence potential visitors.
Update Your Website
Your website is often the first impression potential customers have of your business. Make sure it's up-to-date and user-friendly.
Affordable Website Solutions
If you don't have a website, there are cost-effective options to get you started.
- Website Builders: Consider using simple website builders like Wix, Squarespace, or WordPress. These platforms offer easy-to-use templates and affordable pricing.
- Get Recommendations: Ask other local businesses what website solutions they use. They might have valuable insights or recommendations for cost-effective web developers.
SEO Made Simple: Boost Your Borrego Springs Business
SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) help your website rank higher in search results, making it easier for tourists to find you. Here’s a simple guide to improve your site’s visibility:
Relevant Keywords
- Use Keywords: Include terms like "Borrego Springs attractions" and "best restaurants in Borrego Springs" to connect with what tourists search for.
Update Content
- Keep Content Fresh: Regularly add new blog posts about local events and attractions. Fresh content is favored by search engines.
Mobile Optimization
- Make It Mobile-Friendly: Ensure your website looks good and works well on phones, as many tourists use their phones to find information.
Answer Engine Optimization (AEO)
- Answer Common Questions: Create FAQ sections and guides to address common queries about Borrego Springs.
- Use Structured Data: Add structured data to your site to help search engines understand your content better and improve your chances of appearing in featured snippets.
By following these simple steps, you can increase your online presence and attract more visitors to your Borrego Springs business.
Leverage Social Media
Social media is a powerful tool for reaching both locals and tourists.
- Regular Updates: Post updates about new products, special offers, and upcoming events.
- Engage with Followers: Respond to comments and messages promptly to build loyalty and trust.
- Use Hashtags: Use relevant hashtags like #BorregoSprings, #VisitBorrego, and #AnzaBorrego to increase the visibility of your posts.
Stay Informed and Connected
Local Events and News
Stay updated on local events and news that could impact your business.
- Community Involvement: Get involved in community events and stay connected with local organizations.
- Event Calendars: Keep track of local event calendars to plan your promotions and staffing accordingly.
By focusing on claiming and updating your business listings, creating or improving your website, and leveraging social media, your Borrego Springs business will be well-prepared for the upcoming tourist season.
Learn More About Borrego Springs
UCI Nature Chief Administrative Officer Job Posting
BASIC (Basic Assistance for Students in the Community) is hiring a Managing Director to lead programs, fundraising, operations, and community partnerships that support education for students and families in Borrego Springs. This is a visible, hands-on leadership role for someone who can build trust, get things done, and champion BASIC's C2G cradle to graduation mission. Key Responsibilities Partner with the Board to set priorities and support strong governance. Manage general daily operations, including use of technology, tracking data and written information, running meetings and supervision of a small staff. Guide BASIC programs, including the Dolly Parton Imagination Library, Learning Academy, and Scholarships. Manage fundraising and communications (external and internal). Build strong partnerships and serve as a trusted community ambassador. Ideal Candidate Bilingual in Spanish and English Proactive, organized, and comfortable in our small community. Strong communicator (written and verbal) and relationship-builder. Leadership experience in nonprofits, fundraising, programs, administration, education or community service. How to Apply Send your resume to basic2026job@borregobasic.org by September 15, 2026 Learn more about BASIC: www.borregobasic.org
Summer Gathering Brings Borrego Residents Together Over Food, Art and a Spanish Summer Drink
Thursday from 11 to 11:30 a.m
Saturday, September 5
The world champion who races in Borrego Springs trains all summer in a Saskatchewan village Fred LaCroix, a French handcyclist and a familiar sight on Borrego Springs roads, was recently featured by CBC News for his racing in Borrego Springs and his summer training base in rural Saskatchewan. LaCroix, 65, is from the French Alps and has competed in the 6-12-24 Hour World Time Trial Championships in Borrego Springs. He won the 24-hour men’s handcycle event in the 60–69 age division, finishing despite mechanical problems. A former helicopter pilot who worked in 62 countries, LaCroix’s life changed dramatically in 2016 when a virus caused him to lose the use of his legs. The disability ended his aviation career and made him a wheelchair user. He later turned to adaptive sports, first racing in a wheelchair and then discovering handcycling, which allowed him to train for longer distances and endurance competition. LaCroix was looking for somewhere in Canada with flat roads and elevation slightly higher than the Borrego Springs course. He landed in Cadillac, Saskatchewan, a small village about 146 miles southwest of Regina , by chance. This is his third summer there. The village has taken to him. CBC News reported that residents gathered during his interview , and local officials said LaCroix has become part of the community. He has volunteered at fundraiser barbecues and even helped by watering newly planted trees at the village campground. Regional Saskatchewan news outlets have also reported on LaCroix’s training and his preparations for racing in Borrego Springs. His regular appearances on local roads have made LaCroix a familiar figure in Borrego Springs, creating an unexpected connection between this desert community and a small prairie village more than 1,500 miles away.
Cool Down at the Library
Help restore and preserve one of Borrego Springs' most treasured gathering places Christmas Circle Community Park began repairing and upgrading an aging irrigation system in early August 2026. This work will not only get our irrigation system working more efficiently, but also begin to transform the look of the park. The Board of Directors is making an appeal to the Borrego Springs Community and visitors to the park to make a generous one time donation to help fund this project. Our goal is $25,000 by December 31, 2026. Please consider making a donation and keeping the Park we all love and enjoy looking its best now and for years to come.
