May 20, 2024
Prepare Borrego Springs Businesses for Tourist Season
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Summer Preparation Tips for Borrego Springs Businesses
With summer approaching and things slowing down, Borrego Springs businesses have a chance to prepare for the next year and work on being found online, even in the summer. People are on their phones and computers looking for their next adventure, and you want them to stumble across your business to plan their visit. Here are some tips to help you get started.
Claim and Update Your Business Listings
Google My Business
Google My Business is a crucial tool for local businesses. It ensures your business shows up in local searches and on Google Maps.
- Claim Your Listing: If you haven't already, claim your business on Google My Business.
- Update Information: Make sure your business hours, contact information, and address are accurate.
- Add Photos: Upload high-quality photos of your business to attract more customers.
- Encourage Reviews: Ask satisfied customers to leave positive reviews. Respond to all reviews to show you value feedback.
Other Listings
Ensure your business is listed on other popular platforms like Yelp and TripAdvisor.
- Claim Your Listings: Just like Google My Business, claim your business on Yelp and TripAdvisor.
- Update Information: Keep your information current and accurate.
- Encourage Reviews: Positive reviews on these platforms can significantly influence potential visitors.
Update Your Website
Your website is often the first impression potential customers have of your business. Make sure it's up-to-date and user-friendly.
Affordable Website Solutions
If you don't have a website, there are cost-effective options to get you started.
- Website Builders: Consider using simple website builders like Wix, Squarespace, or WordPress. These platforms offer easy-to-use templates and affordable pricing.
- Get Recommendations: Ask other local businesses what website solutions they use. They might have valuable insights or recommendations for cost-effective web developers.
SEO Made Simple: Boost Your Borrego Springs Business
SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) help your website rank higher in search results, making it easier for tourists to find you. Here’s a simple guide to improve your site’s visibility:
Relevant Keywords
- Use Keywords: Include terms like "Borrego Springs attractions" and "best restaurants in Borrego Springs" to connect with what tourists search for.
Update Content
- Keep Content Fresh: Regularly add new blog posts about local events and attractions. Fresh content is favored by search engines.
Mobile Optimization
- Make It Mobile-Friendly: Ensure your website looks good and works well on phones, as many tourists use their phones to find information.
Answer Engine Optimization (AEO)
- Answer Common Questions: Create FAQ sections and guides to address common queries about Borrego Springs.
- Use Structured Data: Add structured data to your site to help search engines understand your content better and improve your chances of appearing in featured snippets.
By following these simple steps, you can increase your online presence and attract more visitors to your Borrego Springs business.
Leverage Social Media
Social media is a powerful tool for reaching both locals and tourists.
- Regular Updates: Post updates about new products, special offers, and upcoming events.
- Engage with Followers: Respond to comments and messages promptly to build loyalty and trust.
- Use Hashtags: Use relevant hashtags like #BorregoSprings, #VisitBorrego, and #AnzaBorrego to increase the visibility of your posts.
Stay Informed and Connected
Local Events and News
Stay updated on local events and news that could impact your business.
- Community Involvement: Get involved in community events and stay connected with local organizations.
- Event Calendars: Keep track of local event calendars to plan your promotions and staffing accordingly.
By focusing on claiming and updating your business listings, creating or improving your website, and leveraging social media, your Borrego Springs business will be well-prepared for the upcoming tourist season.
Learn More About Borrego Springs
Barbra Tribute Borrego Springs
Borrego Olive Oil Co now has a storefront in The Mall in Borrego Springs. Find EVOO, balsamics, local olive-oil skincare, and specialty drinks. Borrego Olive Oil Co in Borrego Springs Borrego Olive Oil Co now has a cozy storefront in The Mall (Westside) in Borrego Springs, making it easier to pick up their California-harvested extra virgin olive oils and aged balsamic vinegars from Modena, Italy. Where to Find the Store You’ll find Borrego Olive Oil Co at The Mall (Westside), 587 Palm Canyon Drive , near the Borrego Springs Mural and across from Borrego Outfitters ( Suite 219 ).
Robert R. Landry at Studio 628 Studio 628 is hosting a new exhibit featuring artist Robert R. Landry , with an opening reception on March 7 from 4–7 pm . Here are the essentials—where to go, when to come, and what to expect—plus a quick note about the last Studio 628 exhibit for anyone following the gallery’s seasonal shows. Event Details Opening Reception: March 7, 4–7 pm Location: Studio 628 Address: 628 Palm Canyon Drive, Borrego Springs, CA What to Expect Landry’s work (as shown in the exhibit artwork) is abstract , with strong shapes and bold color. If you like modern art that focuses on design, texture, and composition rather than realism, this exhibit is a solid stop. Last Exhibit at Studio 628 The last exhibit at Studio 628 was Más Y Más , curated by Gary Henderson . It featured assemblage artwork by Robert Wright and archival photography by Wil Gardner , with an emphasis on texture, structure, and visual patterns. That exhibit reflects what Studio 628 often brings to Borrego Springs—contemporary work in a small gallery setting that’s easy to visit. Plan Your Visit Studio 628 is right on Palm Canyon Drive, making it an easy stop if you’re already exploring Borrego Springs. Drop in during the reception window to see the new work and meet others from the local arts community.
Live On Stage, Inc. and Borrego Springs Community Concert Association announce Sibling Bluegrass/Western band as part of their 2025-2026 Concert Season BORREGO SPRINGS, Cali. – (February 5, 2026) – Join the Waddington Brothers as they perform iconic Bluegrass and Western music with jaw-dropping authenticity in a live concert at Borrego Springs Performing Arts Center on Thursday, February 26, 2026 at 7:00 p.m. Individual tickets may be available in the lobby the night of the show. If you would like to get on the waiting list or for further information, please use the contact form on the website - borregoconcerts.org . Students are admitted for free. “…world-class musicians who connect with their audiences and bring sheer joy to those in attendance.” Michael Burgraff, Fergus Falls Center for the Arts The Waddington Brothers, a band of four brothers from rural North Dakota, perform what they live: music that is real to them, that takes listeners on a journey through the heart of the American West. Seth, Ethan, Jacob and Job skillfully blend cowboy and bluegrass music, creating a style that is timelessly classic and yet refreshingly new and unique. Their rich, stirring harmonies and instrumental versatility bring familiar favorites like “Old Home Town,” “Less Traveled Road,” and “Red River Valley” to life in way that is entertaining and engaging for audiences of all ages!
Music,Food & Community The BYOB (Bring Your Own Bowl & Spoon) concert series at St. Barnabas Church is a relaxed, midday gathering built around live music and community. It’s the place to go to see friends, catch up with neighbors, and enjoy performances in an easy, welcoming setting. Open to everyone, the series runs weekly at noon and features a rotating lineup of local and visiting musicians. Great opportunity to meet your neighbors or plan a friend meet up!
Support Education & Culture Una Noche Mexicana is now on sale, and OLAX is inviting Borrego Springs residents and visitors to be part of a two-day benefit weekend that supports education and culture locally. Event Details Event: Una Noche Mexicana — OLAX Benefit Gala & Concert Venue: Borrego Springs Performing Arts Center Address: 590 Palm Canyon Drive, Borrego Springs, CA 92004 Saturday, March 14, 2026 Sponsorship Tickets (Gala & Benefit Night) Sunday, March 15, 2026 Get Tickets (General Admission) Ticket Sales Tickets are available for both days. Choose your preferred date and purchase online: Sat., Mar 14, 2026 — Sponsorship Tickets Sun., Mar 15, 2026 — General Admission Tickets Sponsorship Sponsorship is a powerful way to support OLAX’s work while gaining community visibility. Sponsors will be recognized! If you’re a business owner, a community group, or a family looking to support education and culture in Borrego Springs, Saturday’s Sponsorship Tickets are the place to start. Why Sponsor Una Noche Mexicana Sponsorship helps OLAX do more than host a memorable weekend—it helps sustain local programs and opportunities tied to education and culture in Borrego Springs. Your sponsorship is both support and a public statement that community investment matters here.
Our Kids Need Your Help!
Originally Posted on DESERT USA's Youtube @Desertusa "In early February 2026, we headed into Anza-Borrego Desert State Park to explore early wildflowers and test new camera gear—including a 360-degree camera that let us capture the desert from entirely new perspectives.
Paintings & Private Collection See Nita Wipper Paintings & Her Private Art Collection in Borrego Springs, Feb 7–Mar 1, 2026, curated by Elizabeth Rodriguez at The Palms. Nita Wipper: Paintings & Her Private Art Collection is on view Feb 7–Mar 1, 2026 at The Gallery at The Palms in Borrego Springs. Curated by Elizabeth Rodriguez , the show features Wipper’s paintings plus works by Marjorie Reed, Leslie Duncan, Joe Garcia, Betty Carr, Toni Williams, Armand Vallee, and Debra Huse , along with Mexican artifacts including crosses, masks, mirrors, sculptures, angels, padres y animalitos . Visit Details Dates: February 7 – March 1, 2026 Hours: Daily, 9:30 am – 8:30 pm Location: The Gallery at The Palms, 2220 Hoberg Rd, Borrego Springs Opening Reception: Saturday, Feb 7, 5–8 pm Phone: 760-443-3300 Email: houseofborregosprs@sbcglobal.net Learn More About Borrego Springs
