Andrea McKenna • August 4, 2026

The 2026 Borrego Days Festival Parade Theme Is “Reach for the Stars”

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60th Borrego Days Festival Set for October 17–18, 2026

The Borrego Springs Chamber of Commerce has announced “Reach for the Stars” as the parade theme for the 2026 Borrego Days Desert Festival.

The theme reflects several parts of Borrego Springs’ identity, including local youth working toward their futures, the well-known people who have visited the community and the dark night skies for which the area is internationally recognized.


The 2026 celebration marks the 60th Borrego Days Desert Festival. For decades, Borrego Days has brought residents and visitors together for a parade, community awards, live entertainment, vendors, food, children’s activities and other events at Christmas Circle Community Park.


The festival will take place October 17–18, 2026. The parade is scheduled for the morning of Saturday, October 17, along Palm Canyon Drive, ending near Christmas Circle.


Parade applications will be available beginning soon. Vendor and sponsor applications are currently available through the Borrego Days website.


The two-day festival is organized by the Borrego Springs Chamber of Commerce and is free to attend.



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