The Mall: A Hub for Shopping, Services, Arts, and Community in Borrego Springs

Borrego Sun youth intern Mia Garcia talks with Martha Deichler about the Community Resource Center, the people it serves and what Borrego Springs needs for the future. When Martha Deichler first came to Borrego Springs about 20 years ago to work as an elementary school principal, she quickly noticed something that would shape much of her work in the community: opportunities and services readily available in larger cities were often difficult to access in Borrego Springs. Deichler went on to serve as superintendent of the Borrego Springs Unified School District. After retiring, she found she wasn’t ready to stop working for the community. “There’s just too much work to do,” she told Borrego Sun youth intern Mia Garcia during a recent interview at the Borrego Springs Community Resource Center. That work became especially urgent during the COVID-19 pandemic. As residents lost jobs and struggled to navigate unemployment, vaccinations and online government services, a local food distribution effort began growing into something much larger. Computers were made available to help residents access online services, and assistance expanded to include unemployment applications, English classes, employment resources and other programs. Today, the Borrego Springs Community Resource Center connects residents with a wide range of services and opportunities. Deichler said the center helps connect people with programs including CalFresh, Medi-Cal and CalWORKs, while also providing classes, community activities and access to visiting county services. But for Deichler, the impact is best understood through individual lives. She recalled watching a local worker improve his English and advance from dishwasher to busser, then waiter and eventually cook. “That’s what we’re about,” Deichler said, “giving people the opportunities they need to go to the next step of success in their life.” Why Borrego? Garcia also asked Deichler what she loves most about Borrego Springs. Her answer came quickly. “I came out here to work because I love the desert,” Deichler said. “I knew nothing about the people, but I stay because I love the people.” She recalled another resident who once asked where she could learn English. With access to classes and continued education, the woman eventually learned enough English to work for the school district, drive a school bus and advance in her career. She later purchased a home, and her daughter went on to graduate from UCLA. For Deichler, stories like that demonstrate what community support can accomplish. “You can make a difference and you can see it,” she said. One Gift for Borrego Springs Garcia ended the interview with a bigger question: If you could give the Borrego Springs community one gift, what would it be? Deichler chose transportation. She envisions a reliable transportation system that would allow young people — and adults — to reach educational and workforce opportunities outside Borrego Springs, including College of the Desert and Imperial Valley College. Her concern is not simply helping young people leave Borrego. It is giving them the ability to gain skills and education and then bring those opportunities home. “You need to be able to get out, get what you need, but come back and live in this beautiful place,” Deichler said. For Garcia, the interview offered a firsthand look at how one community organization — and the people behind it — can help create opportunities in a geographically isolated town. It also underscored a theme that runs throughout Deichler’s work: sometimes helping a person take one next step can change much more than one moment in their life. 

Borrego Springs artist featured in regional landscape exhibition.

www.youtube.com/@under-the-borrego-sky

Park closures highlight growing heat dangers as Borrego Springs temperatures climb toward 115°F.

Shelter Near Capacity as San Diego Humane Society Seeks Homes for Hundreds of Animals

Longtime Borrego Springs resident remembered for her photography, artistic leadership, and community service.

The Man Who Helped Shape Borrego Springs

San Diego broadcaster and local Ram Media Foundation founder returns to the convention where his Comic-Con journey began. Gabriel B. Wisdom, founder of Ram Media Foundation and creator of KRAM 90.5 FM Borrego Springs, will speak at San Diego Comic-Con on Friday, July 24. Founded in 1970, San Diego Comic-Con has grown into one of the world’s largest pop culture conventions, drawing more than 130,000 attendees for panels, exhibits and appearances by creators, artists, filmmakers and celebrities from around the globe. Wisdom will join Radio Hall of Fame inductee (Shotgun) Tom Kelly for "A Conversation with San Diego Celebrities Gabriel Wisdom and (Shotgun) Tom Kelly," from noon to 1 p.m. at the Marriott Marquis San Diego Marina. Beginning at KPRI-FM San Diego in the late 1960s, Wisdom went on to work at KGB-FM San Diego and KMET-FM Los Angeles during the formative years of FM rock radio in the 1970s. Today, he leads Ram Media Foundation and, among other roles, serves as a portfolio manager with American Money Management, LLC (AMM),