KRAM 90.5 Prepares to Launch at Christmas Circle
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First day of mural work at Christmas Circle: Gabriel Wisdom with mural artist Anne-Sophie Gaudet and assistant Romain on site at 730 Christmas Circle.
Mural Work Begins at Future Home of Borrego Springs Newest Radio Station
Activity is underway at 730 Christmas Circle, where mural work has begun on the building that will soon serve as the home of KRAM 90.5 Borrego Springs. The site—long known to residents as the former Wells Fargo building—is being repurposed as a local radio station and community media center.
The exterior mural is being painted by Anne-Sophie Gaudet, whose large-scale public artworks are familiar throughout the Anza-Borrego region, including a prominent wall (west side) at the Anza-Borrego Desert Natural History Association (ABDNHA). A former visual art teacher based in the Bay Area, Gaudet now works full time as a muralist, creating nature-inspired designs across California and beyond..
The mural and exterior station signage are visible to the public and represent the first outward sign of the station’s presence at Christmas Circle. Together, they are intended to clearly identify the building’s new role and establish it as a recognizable community media space as KRAM 90.5 moves closer to launch.
On-site planning at Christmas Circle: Gabriel Wisdom discusses mural placement with artist Anne-Sophie Gaudet
Design mock-up: The mural concept reflects Borrego Springs’ dark-sky environment and desert landscape, featuring a bighorn sheep under a star-filled night sky.
About the Radio Station Project
KRAM 90.5 Borrego Springs is an FCC-licensed radio station and an initiative of the Ram Media Foundation that has been in planning and development for approximately three years. KRAM Borrego Springs will be easy to listen to at home or in your car at 90.5 FM, as well as digitally.
The station will carry programming from KPBS, creating a broadcast connection between Borrego Springs and San Diego County public media. KPBS reaches an estimated 250,000 weekly listeners countywide, and KRAM 90.5 Borrego Springs will be included in KPBS station identifications, giving the Borrego Valley regular mention across the regional airwaves.
Gabriel Wisdom, founder of the Ram Media Foundation, said the partnership reflects both local and regional priorities.
“By airing programming from KPBS on KRAM 90.5 FM, we’re linking Borrego Springs with trusted journalism, and a cultural connection that strengthens civic life in San Diego’s beautiful desert community,” Wisdom said.
He noted that the station’s call letters were selected to reflect the local landscape.
“The call letters KRAM honor the area’s famous bighorns that roam freely in the foothills,” he said.
Wisdom also emphasized the broader purpose of the collaboration.
“The KRAM–KPBS alliance is grounded in local identity, while keeping San Diego’s close-knit desert population connected to the wider world.”
A New Use for a Familiar Building
The Christmas Circle location, long known as the former Wells Fargo building, is being repurposed as a radio station and community media space. Exterior work is underway, with interior preparations continuing ahead of the station’s launch.
Project organizers say the mural and signage are intended to clearly identify the building’s new role and establish a visible community presence for the station.
Next Steps
KRAM 90.5 Borrego Springs is expected to go live in the coming weeks. Additional announcements, including the official launch date and listening details, will be shared as they become available.
Residents and visitors are encouraged to follow the mural’s progress at Christmas Circle and stay tuned for updates as Borrego Springs’ new radio station moves closer to broadcasting.
- Stay connected and learn more at www.rammediafoundation.org
- Learn more about Anne Sophie Gaudet at www.annesophiegaudet.com
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